Privacy Policy
At RaceParx, our focus is on building high-performance electric go-kart attractions and bringing thrilling experiences to family entertainment centers worldwide. We are in the business of creating great attractions, not selling personal data].
This Privacy Policy explains, in plain English, what information we collect when you visit our website, how we use it, and how we protect it.
1. Information We Collect
We only collect information that helps us serve you better and understand how people interact with our website and marketing. This falls into two categories.
Information you provide to us directly:
When you fill out a lead form, request a proposal, or contact our sales team, we ask for standard business information. This typically includes
- Your name and job title
- Your business email address and phone number
- Your company name and details about your entertainment center or project
- Any specific questions or project details you share with us
Information we collect automatically:
When you visit our website or click on one of our advertisements (such as on LinkedIn), we automatically collect basic analytics data. This helps us see what parts of our site are working well.
- Your IP address and general location (city/country level)
- The type of device and browser you are using
- How you found our website (e.g., via a search engine or social media ad)
- Which pages you viewed and how long you stayed
2. How We Use Your Information
We use the information we collect strictly to run our business and communicate with you effectively. Specifically, we use it to:
- Respond to your inquiries and send you the pitch decks, proposals, or technical details you requested.
- Follow up on potential B2B partnerships and facility installations.
- Analyze how our landing pages and digital marketing campaigns are performing so we can optimize them.
- Send you occasional updates about new RaceParx products, safety software integrations, or industry news (you can opt out of these at any time).
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties.
We only share your data with trusted third-party service providers who help us operate our business. These include:
- Our CRM (Customer Relationship Management) platform used by our sales team.
- Website analytics providers (like Google Analytics) to help us track site performance.
- Marketing platforms that help us manage our ad campaigns and email communications.
These providers are legally obligated to keep your data secure and are not allowed to use it for their own purposes.
4. Cookies and Tracking
We use cookies (small text files placed on your device) to make your experience on our site smoother and to help us track the success of our digital marketing funnels. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
5. Your Rights and Choices
It is your data, and you have control over it. At any time, you can:
- Opt-out: Unsubscribe from our marketing emails by clicking the "unsubscribe" link at the bottom of any message.
- Update: Ask us to correct or update your business contact information.
- Delete: Request that we delete your information from our active sales and marketing databases by contacting us directly.
6. Data Security
We take data security seriously. We use standard, commercially reasonable security measures to protect the information submitted to us against unauthorized access, alteration, or destruction. However, please remember that no method of transmission over the internet is 100% secure.
7. Changes to This Policy
If we change how we handle data, we will update this policy and change the "Effective Date" at the top of the page. If the changes are significant, we will provide a more prominent notice.